Founded in 2021 by beauty industry leader Katherine Power, Merit Beauty answers the call for minimalist, high-performance makeup. Born from the insight that modern life demands simplicity without sacrificing quality, Merit quickly became a clean beauty icon.
Effortless Beauty, Elevated: Merit’s Signature Products
Merit champions a “less is more” philosophy, curating a streamlined collection of multi-functional staples designed to create a flawless face in minutes. Every product merges skincare benefits with pigment, adhering to strict clean ingredient standards:
- The Minimalist Perfecting Complexion Stick: This viral hero ($38) blurs the line between foundation and concealer. Its creamy, buildable formula—infused with fatty acids and narcissus tectorum extract—melts into skin, offering light-to-medium coverage that never settles into fine lines. Ideal for mature skin or anyone seeking a natural “your-skin-but-better” glow, it doubles as a contour stick in deeper shades2.
- The Summer Set: This curated kit (featuring the brand-new The Uniform Tinted Mineral SPF 45) delivers a complete, sun-kissed glow. It includes cult favorites like the Great Skin Serum, Bronze Balm, Brow 1980, and Clean Lash Mascara, all housed in the chic, reusable Everything Bag—a fashion-girl staple transitioning seamlessly from office to beach5.
- 5-Minute Makeup Collection: Designed for real life, this bundle epitomizes Merit’s mission: high-impact results with minimal steps. Think creamy blush balms, featherweight lip oils, and defining brow gels that deliver polished sophistication in record time1.
Users Love Merit Beauty:
- Kristen Aiken, 43, Editorial Director: *“I started using Merit’s foundation stick years ago and have never used anything else. My dry skin struggles with cakey formulas, but this blends like a dream—like a creamy crayon that seamlessly melts. I even bought it for my 74-year-old mom, who rarely wears makeup, and she’s obsessed!”*2.
- Professional Credibility: Celebrity makeup artist Molly Greenwald used Merit’s complexion stick (shade “Amber”) on actress Ayo Edebiri for the 2025 Sundance Film Festival premiere of Opus, cementing its red-carpet reliability2.
- TikTok & Community Love: Social media buzzes with #MeritBeauty tutorials, especially the “5-minute makeup” routine. Fans praise its skin-like finish, sensitive-skin safety, and how it simplifies their daily ritual without compromising results15.
The Merit Difference: Vegan, cruelty-free, strict clean standards (no parabens, sulfates, synthetic fragrances), and iconic minimalist aesthetic.
Don’t Miss Out!
Summer’s hottest sets are flying off the shelves. The Everything Bag is back in stock! Achieve sophisticated, ethical beauty effortlessly.
👉 Transform Your Routine Now: https://www.meritbeauty.com/
Less Product. More Impact. That’s Merit.
